Is Bill O’Reilly toast?

Photo: Anthony Moretti, 29May2016

An excerpt from today’s Morning Media Newsfeed from AdWeek:

Embattled Fox News host Bill O’Reilly announced Tuesday night that he is taking a vacation. But according to four network sources, there’s talk inside Fox News that Tuesday night’s show could be his last. (NY Mag / Daily Intelligencer)

The highly-rated host has been under fire over the past few weeks amid reports that he paid out settlements to multiple women who accused him of sexual harassment. A Fox News spokesperson refuted the report, saying O’Reilly’s vacation was preplanned and the embattled host will return on April 24. (Mediaite)

The company that owns Fox News is investigating the sexual harassment allegations. While ratings for The O’Reilly Factor have increased since the reports of the settlements, several dozen advertisers have dropped the show. (HuffPost)

Total ad time on the show bottomed out last Friday. Monday night’s show actually saw a few more paid spots, but from less-than blue chip brands. Some of the advertisers who bought ads this past Friday include Athene Financial Products, Australian Dream Pain Reliever, Wax-Rx Ear Cleaner and MyPillow.com, which aired a one-minute spot that was the entirety of the first commercial break Monday night. (TVNewser)

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