The death of the New York Times…

Public Domain image

Public Domain image

…oh, come on, stop it.

WIRED reports that the New York Times — America’s best newspaper (don’t argue with me) — continues to reinvent itself.

He looks the picture of a young tech executive—close-cropped hair, tortoiseshell glasses, considered stubble—and I ask him point-blank if he worries about whether The New York Times will ever cease to be a fact of life. “No,” he says, equally point-blank, which is exactly the party line one expects to hear from the deputy publisher of the Times—a recent appointment that put him next in line to lead the paper when the current publisher and chair, his father, retires. But there could be another reason for his confidence. Sulzberger, like more than three dozen other executives and journalists I interviewed and shadowed at the Times, is working on the biggest strategic shift in the paper’s 165-year history, and he believes it will strengthen its bottom line, enhance the quality of its journalism, and secure a long and lasting future.

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