Wither Twitter?

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An excerpt from today’s Morning Media NewsFeed, which is distributed by AdWeek:

Twitter shares sank on Thursday after the social media company reported quarterly revenue that missed Wall Street’s expectations, and issued guidance that fell far short of estimates. Twitter posted fourth-quarter earnings of 16 cents per share on revenue of $717 million. (CNBC)

The company reported its 10th straight quarter of slowing revenue growth, up just 0.9 percent year over year. Its average monthly active users totaled 319 million for the quarter, up 2 million from the prior quarter. (WSJ)

Here is the biggest data point from the company’s fourth-quarter earnings report: According to the company, advertising revenue totaled $638 million, which was down slightly year-over-year. A reversal in its advertising growth is certainly not going to help Twitter’s case, which needs to be able to pitch itself to advertisers as a legitimate alternative to Facebook—and now Snap, which is expected to go public in March and already generated $400 million in 2016. (TechCrunch)

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