The Globe and Mail offers a rather blunt message to the CFL: Toronto is not, and cannot be, a football town.
This city is full of people happy to spend gobs of cash watching the Jays play in August or the Raptors face the dregs of the NBA. No fans in the world are more willing to pay handsomely to watch bad teams play meaningless games. For many years, it was our sporting raison d’être.
The Grey Cup’s failure in Toronto isn’t an accounting screw-up. People didn’t buy the tickets because they don’t care any more. They haven’t for a long, long time.