Puffery, Orange County Register style

The Los Angeles Times examines a media ethics issue involving one of its competitors.

Early this year, Orange County Register executives approached officials at three local universities with an offer they couldn’t resist — weekly, six-page sections packed with positive news about their schools.

For $275,000 apiece, UC Irvine, Cal State Fullerton and Chapman University were promised a half-page ad in each of 45 sections over the next year, along with feature stories, events coverage, personality profiles and other light fare produced by Register staffers.

The schools jumped at what one UCI marketing official called “an exciting new partnership.” In a memo to colleagues, Ria M. Carlson, UCI associate vice chancellor for strategic communications, said that the school’s PR specialists would serve as “content advisors, idea generators and collaborators.”

This entry was posted in colleges and universities, higher education, Journalism, Journalism education, media ethics. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s